Posted On: 17-03-2025

Kenya’s Smart Appliances Market Set to Double by 2029 Amid Growing Demand

Kenya’s smart home appliances market is on a rapid growth trajectory, with adoption expected to more than double by 2029, driven by increasing demand for convenience, energy efficiency, and connected living.

According to Statista, a leading global market and consumer data provider, smart home appliance penetration in Kenya is projected to grow from 2.8% in 2025 to 5.8% by 2029, translating to at least 831,700 homes integrating smart devices into their daily lives. This shift highlights a rising preference for automation, energy conservation, and digital connectivity in modern households.

Rising Demand for Smart Home Solutions

The adoption of smart home appliances is accelerating as Kenyan consumers seek technology-driven convenience. Some of the most in-demand devices include:

Smart refrigerators

Washing machines

Televisions

Speakers

Air conditioning units

These appliances are gaining popularity due to their ability to optimize energy use, enhance user convenience, and provide real-time control through mobile applications. Many Kenyan households, especially in urban areas, are prioritizing energy-efficient products as part of a broader move toward sustainable living and cost savings.

Innovation and Connectivity Driving Market Growth

Manufacturers are continuously enhancing their offerings by integrating Internet of Things (IoT) technology, artificial intelligence (AI), and remote-control capabilities.

A notable example is LG Electronics East Africa, which recently launched the Mirror InstaView Refrigerator. This innovative appliance allows users to check the fridge’s contents by simply knocking twice on the mirror panel, eliminating the need to open the door and helping to conserve energy. The refrigerator is also equipped with ThinQ Care technology, which enables performance monitoring and energy optimization via a smartphone app.

“Consumers are looking for appliances that not only offer convenience but also promote energy efficiency and smart living,” said Donghun Lee, LG Electronics East Africa president.

Retailers such as Opalnet and Hotpoint Appliances Ltd have already stocked the latest smart home devices, anticipating higher demand as more households integrate home automation solutions.

Key Market Drivers and Challenges

The Kenyan smart appliance market is expected to continue expanding, fueled by:

 Rising internet penetration, making smart devices more accessible

 A growing middle class with higher disposable income

 Government incentives promoting energy-efficient appliances

Consumer awareness of sustainability and smart home benefits

However, high upfront costs remain a key challenge to widespread adoption. Many households are hesitant to invest in premium-priced smart appliances, despite their long-term benefits in energy savings and convenience.

As technology advances and becomes more affordable, experts predict that smart appliances will become a household staple, transforming everyday living with seamless automation, increased efficiency, and enhanced user experience.

The Future of Smart Homes in Kenya

With more manufacturers rolling out innovative, AI-powered appliances, and retailers expanding their offerings, Kenya’s smart home market is poised for significant growth. As affordability improves and consumer awareness increases, smart appliances are expected to reshape the future of home living in the country.

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